Präsenz/Presence → Design DepartmentHMKW Berlin

Visual Analysis Guide
MA Communication Design 04 × Prof. Dr. Jan-Henning Raff

The analysis of visuals is a fundamental concern of research in communication design to gain knowledge about visual perception and beyond to make better designs. The analysis proposed here proceeds from the concrete visual sensory impression, to emotional/cognitive processing, on to the socio-cultural embeddings. It does so by the example of one graphic design.

Visual Analysis Guide (beta)