MA Communication Design 04 & 05 × Prof. Dr. Jan-Henning Raff
The WHO recommended distancing by 1.50m but people do not have a sense for metric distances. Also, standard communication did not care to actually show what 1.50m are.
My solution is to show the distance with an everyday object. This object it won’t be only an everyday object I will based all the study in the luggages, an object that you can find in the airports.
As a first step I examined an airport and the behaviour of people in this one. The result is that no matters how much space people have they still going all next to the others. That is one of the reasons that makes me see that there was a communication problem to solve in there.
In my first work I created a campaign based on how can we measure distances with the luggages and I developed the idea that 1.50m is the same as the measure of 3 luggages. After that I created an informative campaign based in posters that will be situated in all the airport.