Präsenz/Presence → Design DepartmentHMKW Berlin

Nation Branding
MA Communication Design 03 × Prof. Rasmus Giesel

Giovana Munguia

«Nation Branding - Ghana»

Master students tested their brand strategy insights vigorously bold visions for various nations as part of their creative leadership course. Do brand strategies apply to nations in the same way they apply to any other organization? How do nations already now actively try to influence their perception in the world? Giovana took the childrens well-being as a starting point of a new national vision of Ghana.