Präsenz/Presence → Design DepartmentHMKW Berlin

Nation Branding
MA Communication Design 03 × Prof. Rasmus Giesel

Erlis Zarishta

«Nation Branding - UNE»

Master students tested their brand strategy insights vigorously bold visions for various nations as part of their creative leadership course. Do brand strategies apply to nations in the same way they apply to any other organization? How do nations already now actively try to influence their perception in the world? Erlis renamed the USA to become UNE – The United Nations of Earth. An inclusive nation celebrating its diversity and welcoming everyone.