Präsenz/Presence → Design DepartmentHMKW Berlin

User Centered Corona Communication – phase 1
MA Communication Design 04 & 05 × Prof. Dr. Jan-Henning Raff

Aleksandra Kim

«Corona Reminder»

Design problem: Being overexposed to Covid information makes the potential threat seem less important. Provided media information doesn’t have as much of impact anymore. Design should have immediate impact on viewer.

Design solution: Engaging visual content with movement and sound suitable for instagram. Achieve “Fight or Flight response” using information from the research.

Result: Survey on instagram showed that viewer’s level of anxiety has increased after watching the clip.