Präsenz/Presence → Design DepartmentHMKW Berlin

User Centered Corona Communication – phase 1
MA Communication Design 04 & 05 × Prof. Dr. Jan-Henning Raff

Aleksandra Kim

«Safe Distance»

Design problem: Overexposure to visually similar information doesn’t achieve its goals.

Design solution: Create visually pleasing and engaging content using mere-exposure effect. Familiarity may be amusing, reassuring or comforting. It may also trigger surprise and interest when used in unexpected ways.