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Präsenz/Presence → Design DepartmentHMKW Berlin

Nation Branding
MA Communication Design 03 × Prof. Rasmus Giesel

Yuri Maharaj

«Nation Branding - USA»

Master students tested their brand strategy insights vigorously bold visions for various nations as part of their creative leadership course. Do brand strategies apply to nations in the same way they apply to any other organization? How do nations already now actively try to influence their perception in the world? And would like to become a citizen of the all new country of UNE? #MakeAmericaHumbleAgain2030